Founded in honor of JP, Spirits Up is a charitable organization that leverages the strength of the hospitality industry to raise awareness and advance research for rare cancer and autism.

John Paul “JP” Frosina, founder of “Spirits Up” born and raised in Queens, was a man of character and principles with a dynamic and charismatic personality.

He was widely recognized for his extensive knowledge and achievements across the Hospitality and Beverage Industry. For 15 years, he was employed by Empire Merchants, where he held varying management positions, most notably Director of Nightlife. JP held a BS in Management, from St. John’s University.

JP was honored on numerous occasions for his dedication and devotion to philanthropy. The autistic community was a personal passion because his son Luciano is on the autistic spectrum and has faced many challenges. He vowed that Luciano, as well as others would be afforded the opportunity of higher education, so that they would acquire the tools necessary for happiness and success.

In October 2013, JP was diagnosed with a rare “germ cell cancer.” He fought this debilitating disease with dignity, strength, and hope. Courageous against insurmountable odds, he finally lost his battle after 15 months. He was determined to leave a legacy. Hence the establishment of Spirits Up.

The organization was formed to give HOPE in the most adverse of circumstances.

JP died at 49 years old and is survived by his family Cathleen and Luciano, as well as his parents, brother, and sister.



Kim McCall

Cathleen Healey

Jeff Katz

Judy Tepperberg

Evan Puchalsky